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Be sure you're keeping on top of these changes by subscribing to Google's official blog. To review, a meta description is the additional text that appears in SERPs that lets readers know what the link is about. The meta description gives searchers information they need to determine whether or not your content is what they're looking for and ultimately helps them decide if they'll click or not.

The maximum length of this meta description is greater than it once was — now around characters — suggesting it wants to give readers more insight into what each result will give them. So, in addition to being reader-friendly compelling and relevant , your meta description should include the long-tail keyword for which you are trying to rank. The term is bolded in the meta description, helping readers make the connection between the intent of their search term and this result. You'll also see the term "E-Newsletter" bolded, indicating that Google knows there's a semantic connection between "email newsletter" and "E-Newsletter.

Note: Nowadays, it's not guaranteed that your meta description is always pulled into SERPs as it once was.

How to sumbit blog to google search Engine

As you can see in the above image, Google pulls in other parts of your blog post that includes the keywords searched, presumably to give searchers optimal context around how the result matches their specific query. Let me show you another example. Below is an example of two different search queries delivering two different snippets of text on Google SERPs. The first is a result of the query "no index no follow," and pulls in the original meta description:. The second is a result of the query " noindex nofollow," and pulls in the first instance of these specific keywords coming up in the body of the blog post:.

While there's not much you can do to influence what text gets pulled in, you should continue to optimize this metadata, as well as your post, so search engines display the best content from the article. By creating reader-friendly content with natural keyword inclusion, you'll make it easier for Google to prove your post's relevancy in SERPs for you. Blog posts shouldn't only contain text — they should also include images that help explain and support your content.

However, search engines don't simply look for images. Rather, they look for images with image alt text.

Meaning, to ensure your images benefit your blog's SEO, you'll need to ensure you include image alt text. You may be wondering why this is.

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Since search engines can't "see" images the same way humans can, an image's alt text tells the search engine what an image is about. This ultimately helps those images rank in the search engine's images results page. Technically, alt text is an attribute that can be added to an image tag in HTML.

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When you incorporate image alt text, an image's name in your blog may go from something like, "IMG" to something accurate and descriptive such as "puppies playing in a basket. Image alt text should be descriptive in a helpful way — meaning, it should provide the search engine with context to index the image if it's in a blog article related to a similar topic.

To provide more context, here's a list of things to be sure you keep in mind when creating alt text for your blog's images:. Though these elements are not as important as some other optimizations, they're still necessary not to mention, easy to add. Topic tags can help organize your blog content, but if you overuse them, they can actually be harmful.

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If you have too many similar tags, you may get penalized by search engines for having duplicate content. Think of it this way, when you create a topic tag which is simple if you're a HubSpot user, as seen here , you also create a new site page where the content from those topic tags will appear. If you use too many similar tags for the same content, it appears to search engines as if you're showing the content multiple times throughout your website. For example, topic tags like "blogging," "blog," and "blog posts" are too similar to one another to be used on the same post.

If you're worried that your current blog posts have too many similar tags, take some time to clean them up. Choose about 15—25 topic tags that you think are important to your blog and that aren't too similar to one another. Then only tag your posts with those keywords. That way, you won't have to worry about duplicate content. The URL structure of your web pages which are different from the specific URLs of your posts should make it easy for your visitors to understand the structure of your website and the content they're about to see.

Search engines favor web page URLs that make it easier for them and website visitors to understand the content on the page.

How site search works - Inside

In this way, URL structure acts as a categorization system for readers, letting them know where they are on the website and how to access new site pages. Search engines appreciate this, as it makes it easier for them to identify exactly what information searchers will access on different parts of your blog or website. Inbound links to your content help show search engines the validity or relevancy of your content.

The same goes for linking internally to other pages on your website. If you've written about a topic that's mentioned in your blog post on another blog post, ebook, or web page, it's a best practice to link to that page. You might've noticed that I've been doing that from time to time throughout this blog post when I think it's helpful for our readers. Not only will internal linking help keep visitors on your website, but it also surfaces your other relevant and authoritative pages to search engines.

You can think of this as solving for your SEO while also helping your visitors get more information from your content. This report helps you analyze clicks from Google Search — it's useful to determine which keywords people are using to find your blog content.

You can also learn how to use Google Search Console by reading this blog post written by my colleague Matthew Barby, and by checking out Google's official support page. If you're interested in optimizing your best-performing older blog posts for traffic and leads like we've been doing since , this tool can help identify low-hanging fruit.

Remember, many content marketers struggle with optimizing their blog posts for search. The truth is, your blog posts won't start ranking immediately. It takes time to build up search authority. But, when you publish blog posts frequently and consistently optimize them for search while maintaining an intent-based reader experience, you'll reap the rewards in the form of traffic and leads long-term. The way most blogs are currently structured including our own blogs, until very recently , bloggers and SEOs have worked to create individual blog posts that rank for specific keywords.

This makes things unorganized and difficult for blog visitors to find the exact information they need. It also results in your URLs competing against one another in search engine rankings when you produce multiple blog posts about similar topics.

List of search engines

Here's what our blog architecture used to look like using this old playbook:. Now, in order to rank in search and best answer the new types of queries searchers are submitting, the solution is the topic cluster model. For this model to work, choose the broad topics for which you want to rank.

Then, create content based on specific keywords related to that topic that all link to each other to establish broader search engine authority. This is what our blog infrastructure looks like now, with the topic cluster model. Specific topics are surrounded by blog posts related to the greater topic, connected to other URLs in the cluster via hyperlinks:. This model uses a more deliberate site architecture to organize and link URLs together to help more pages on your site rank in Google — and to help searchers find information on your site more easily.

This architecture consists of three components — pillar content, cluster content, and hyperlinks:. We know this is a fairly new concept, so for more details, check out our research on the topic, take our SEO training or the video below. When planning and writing your blog articles, ensure it's evergreen content. Meaning, the content is about topics that are sure to remain relevant and valuable over a long period of time with only minor changes or updates. Let's look at a few reasons why evergreen content is so important:. All blog content — whether it's a long-form article, how-to guide, FAQ, tutorial, and so on — should be evergreen.

Even the images you use in these posts should be evergreen. Check out this blog post for some examples of and ideas for evergreen content on your blog. To improve your SEO, you may assume you need to create new blog content.